Alexander Popkov

Alexander Popkov is a brand strategist with more than 12 years of experience in marketing, having worked on both the client and agency sides. Throughout his career, he has held strategic roles with globally recognized companies and agencies, including Apple, Media Arts Lab London, Leo Burnett, Kantar Added Value, and L'Oréal.

His diverse experience spans multiple industries, international markets, and consumer touchpoints, enabling him to approach branding and communications from a broad strategic perspective. Alexander specializes in developing brand strategies that connect business objectives with meaningful customer experiences.

His work has been recognized with three Gold Effie Awards and a Silver Epica Award for the Hasbro Games relaunch campaign "Happy Losing." Combining global expertise with deep regional insight, Alexander brings a thoughtful and business-oriented perspective to evaluating creative work, recognizing ideas that deliver both strategic value and measurable results.