Mastercard and the National Bank of the Republic of Belarus have been running financial literacy awareness campaigns for several years.
Problem
Scams are becoming more common every day, and they're constantly evolving. Older people are the ones who suffer the most. Our task was to develop a creative campaign that would help protect people from fraud in an engaging and accessible way. It was especially important to make the communication clear and relatable for older generations.
Solution
Our team created a friendly video message for the people from their pets. We shared a few simple but really important tips on how to avoid falling for scammers. We also developed the key visuals for the outdoor campaign and produced a series of TV commercials.
Results
Our friendly advice reached a lot of people and they loved it. Both Mastercard and the National Bank were especially pleased with what we created. Our campaign was classified as social and earned huge amount of free media: 300+ billboards, 100+ TV hours in prime time etc.
