About the festival
The 8th Tashkent Advertising Festival TAF!26 is the largest international advertising event in Uzbekistan.
The international competition accepts applications from all over the world.
Every year, the festival brings together business owners, CEOs, marketing and advertising executives, agency specialists, international experts, opinion leaders, and anyone who strives to keep up with the latest trends, tools, and technologies in the world of advertising.
TAF!26 is an opportunity to gain valuable knowledge for business development, be inspired by the best case studies, and establish useful connections in an atmosphere of creativity and professional networking.
What awaits you at the festival?
TAF!26
Competition
The international competition for effectiveness and creativity TAF!26 is accepting applications from all over the world and will identify the best creative projects for 2025-2026.
Competition calendar
01
Submission Opens
- from June 4
- 2026
02
Submission Closes
- September 5
- 2026
03
Shortlist Selection
- from September 7 to September 14
- 2026
04
Industry Choice
- September 10
- 2026
05
Winner Selection
- from September 21 to September 24
- 2026 year
06
Award Ceremony of the Winners
- October 10
- 2026
Long List
Marketing & Creative Effectiveness. Brand Launch / Re‑launch Campaign
15
Marketing & Creative Effectiveness. Long‑Term Campaign Effectiveness
8
Marketing & Creative Effectiveness. Short‑Term Campaign Effectiveness
30
Marketing & Creative Effectiveness. Budget Breakthrough Campaign Effectiveness
15
Marketing & Creative Effectiveness. Cultural Codes & Insights
34
Marketing & Creative Effectiveness. B2B Activation Effectiveness
7
Marketing & Creative Effectiveness. B2C Activation Effectiveness
19
Marketing & Creative Effectiveness. Event Marketing Campaign Effectiveness
17
Marketing & Creative Effectiveness. PR Campaign Effectiveness
15
Marketing & Creative Effectiveness. Influencer Campaign Effectiveness
16
Creativity & Craft (Omnichannel & Integrated). Best Integrated Creative Campaign
25
Creativity & Craft (Omnichannel & Integrated). Low Budget Creative Campaign
11
Creativity & Craft (Omnichannel & Integrated). Best Creative Strategy
30
Creativity & Craft (One‑Channel). Best Film Idea & Script
22
Creativity & Craft (One‑Channel). Film Craft Excellence
17
Creativity & Craft (One‑Channel). Print & OOH Excellence
13
Creativity & Craft (One‑Channel). Non‑standard OOH & Ambient
10
Creativity & Craft (One‑Channel). Creative Use of Audio Media
3
Branding & Design. Best New Brand Identity Design
14
Branding & Design. Best Brand Identity Refresh / Re‑design
7
Branding & Design. Best Packaging Design
12
Branding & Design. Excellence in Visual Communications
15
Branding & Design. Best Digital & Interactive Design
3
Social & ESG Campaigns. Best Social Impact Campaign
13
Social & ESG Campaigns. ESG Communications Excellence
6
Social & ESG Campaigns. Best Social PR Campaign
6
Digital Campaigns. Best Digital & Interactive Campaign
15
Digital Campaigns. Best SMM & Influencer Campaign
16
Media Campaigns. Excellence in Media Strategy
9
Media Campaigns. Best Integrated Media Campaign
12
Media Campaigns. Creative Use of Single Media
17
PR Campaigns. Best Integrated PR Campaign
7
PR Campaigns. Best Reputation Management Campaign
3
PR Campaigns. Event‑based PR Campaign
10
Concept. Best Concept — Unrealised/Speculative Projects
11
Industry Choice Jury
Oraz Abdurazakov
Founder of GRANDPR Strategic Communications Agency
Zarina Li
Head of Digital at FCB ArtGroup
Azizbek Yusupov
Managing Partner, Mirror Mangament Agency
Maksim Mudrov
Founder and CEO of the creative marketing agency SHADOW
Timur Khasanov
Commercial Director, Apex Development
Gulya Davlatova
Founder, Buka Fit
Khilola Yakupova
Marketing Director, KNAUF
Dilnoza Gafurdzhanova
CMO, Asterium
Timur Bakiev
CEO, Click Me & Social Active
Alisher Mamadaliev
Sales and Marketing Director, Nishon Group. Creator of the Legkoe Retro brand.
Khabibullo Sadullaev
Founder, Proactive Agency
Farrukh Sharif
Creative Director, Sintez
Khilola Khodzhaeva
Chief Creative Officer, McCann Tashkent
Kamilla Muminova
PR and CSR Director, TBC Uzbekistan
Igor Kim
CEO, Wunder Digital
Khudoyor Norchaev
Product designer, Center for Digital Technology and Innovation (CDTI)
Sevil Sadullaeva
Prospect production
Stanislav Serenkov
Co-founder & Commercial Director, Splendid Idea
Leyla Nugmanova
Managing Director, GForce
Ruslan Prokhorov
Business Development Director, Vivecto
Yulia Kapitanova
Director, Aida Pioneer Agency
Aziza Akbarova
Head of the Representative Office of Future Enterprises Pte. Ltd. in Uzbekistan
Marina Alexandrovskaya
CEO and Co-Founder of TDI AI CA
Feruza Nurmukhamedova
PR Director for Yandex Entertainment Services in Central Asia and the Caucasus
Pavel Rastrigin
CEO of MakeSales
Muxiddin Fozilov
Marketing Director at LALAKU
Pulat Nazirov
Marketing Director at Flecha Tea
Shahnoza Yakubova
Former Marketing Specialist, Founder & CEO of Maestro Marketing Agency
Nazim Sabirov
Art Director at USSO Design
Muhammadjon Azizov
Performance Marketer lead in EAi
Sitora Allambergenova
Senior Manager of Brand Communications & Content at Ipak Yuli Bank
Zamira Rakhmanova
Marketing Communications Expert
Akmal Raimov
CSR Manager at TBC Uzbekistan
Valeriy Kaygorodov
Chief Marketing Officer at ANTRIA Group and CEO of JTBD Agency
Tatyana Khan
Co-owner of Qadim Yard Art Hotel and Director of Frank.uz.
Osman Dzhelilov
Co-Founder of the full-service advertising agency LEDJ
Yulduz Nomonova
Deputy Director of the Communications and Marketing Department at Xalq Banki
Lazizxuja Sharipov
Founder and Director of Minim Brand
Bakhtiyor Tursunov
Art Director, Designer and Technical Product Designer at Snezhinka
Vitaliy Avkelgin
Country Director at Coobx Uzbekistan
Mikhail Dubrovsky
Creative Lead at Click
Liliya Bitursunova
Director of Bimedia Agency
Mariya Stroyeva
Marketing and PR Director at HUMO National Payment System
Irina Yezhova
CEO of GG Ads
Lyudmila Gunko
CEO of COSMO WORLD
Regina Kosobokova
Chief Marketing Officer at AVO bank
Damir Gaitov
CEO of Netpeak Kazakhstan
Kristina Pashkova
Head of SMM at Eight Media Maker advertising agency
Anna Sapunova
Director of Marketing and Sales at Bellissimo Pizza International
Olim Makhmatov
Director of Marketing and Promotion at Uzcard
Mariya Savatyugina
Marketing Director at ADM Global
Vadim Marinich
Digital Director at Okori Media Group
Gennady Karpachev
Founder and Commercial Director of Sovtex (Sovremennye Tekhnologii LLC)
Jamshid Kholikulov
CEO of Fido Studio
Madina Ortikhujayeva
Head of Marketing at BMB Holding
Diana Azimova
PR Manager at Bellissimo Pizza International
Shokhrukh Mukhsinov
Founder of OTRYAD Digital Marketing Agency
Jasur Karimov
Chief Marketing Officer at ISHONCH
Asadullakhuja Ubaydullayev Fathulla o‘g‘li
Marketing Director at Snejinka
Guzal Gapilova
Marketing Director at iTV
Georgy Baluev
Founder of Bloger.agency
Dmitry Cherniyenko
CBDO at ITCOMMS PR Agency
Zulaykho Benimirova
CEO of Power Media
Vyacheslav Karpov
CEO of RGCA
Shahriyor “Kon” Azimov
Founder and Head of SFERA MEDIA marketing agency
Shamil Valishev
Director of Advertising Monetization at Uzum
Sarvar Niyazov
Director of the Marketing Department at BRB Bank
Shaha Saliev
Creative Director at Lokals CA
Sardorbek Muminov
CEO of Between
Inara Asanova
Head of PR and Brand Communications at Asl Baraka
Khushnid Sharafutdinov
Head of External Communications at ISHONCH
Otabek Abdurakhimov
Director of the Marketing Department, Hayot Bank
International jury
Chairman
Folker Wrage
Founder & Owner, wrage / antwort
Switzerland
Aliyar Huseynov
Chief Commercial & Marketing Officer, Caucasus
Azerbaijan
Ivan Shavrov
Brand Experience Managing Director RoRe Group Agency
Russia
Anton Serbin
CMO Tele2 / Altel
Kazakhstan
Shahrukh Nizamutdinov
Managing Partner and Creative Director at FCB Tashkent
Uzbekistan
Veronika Pisarenko
CEO, Forte Group
Belarus
Elena Palamarchuk
Chief Executive Officer, Jekyll&Hyde
Russia
Ekaterina Arakelova
Group Brand Manager, Sherin
Uzbekistan
Alexander Popkov
Brand strategist
Uzbekistan
Chairman
Asma Humayun
Global Creative Director, Shiny Toy Guns
United Kingdom
Angel Iskrev
Creative director and co-founder of proof
Bulgaria
Nurlan Satarov
Creative Service Group Director / Creative Director Cheil Worldwide
Kazakhstan
Farrukh Sharif
Creative director of Synthesis Agency
Uzbekistan
Mariya Mun
CEO NOTO Agency
Kazakhstan
Vitali Zakharau
Partner & Creative Director, LUTA Agency
Belarus
Mikhail Rakov
Creative Director, Jekyll & Hyde Agency
UK
Nail Muratov
Creative Director, SEED Almaty
Kazakhstan
Alexander Kapelevich
Creative Director, Salmon Agency
Belarus
Chairman
Dmitry Karpov
Head of School of Creative Thinking
Russia
Sasha Milyunas
Art Director, Yandex Factory
Russia
Ani Gevorgyan
Brand director and co-founder of formascope agency
Armenia
Ciro Ribeiro Rocha
CEO Enredo Brand Innovation
Brasil
Zokir Khalmatov
Art Director, MA'NO Branding
Uzbekistan
Polina Sergeeva
Creative Director, Depot Branding Agency
Russia
Witalij Jackiewicz
Founder & Creative Director, PG Brand Reforming
Poland
Olga Kutovaya
Creative Director & Partner, Dotorg Agency
Russia
Raushan Sultanov
Art Director, Designer
Russia
Chairman
Vitor Menezes
Group Creative Director VML Paris Agency
France
Samuil Petkov
Managing Director of All Channels Communication
Bulgaria
Güldeniz Şeşen Bilginer
Executive Creative Director Tribal Worldwide Istanbul
Turkey
Chad Song
CEO CRACK THE NUTS INC.
South Korea
Maxim Ponomarev
Co-founder of Friends Moscow and mads
Russia
María Constanza Santacruz Gaitan
Creative Director of Independiente Agency
Columbia
Ravshan Ibragimov
Strategic Director, MCA
Uzbekistan
Nana Mardoyan
Marketing and PR Director, Ipak Yuli Bank
Uzbekistan
TAF!26 Conference
The TAF!26 International Advertising Conference is an educational platform featuring presentations from leading international and domestic experts in marketing and advertising. Participants will enjoy relevant case studies, insights into industry trends, and effective networking opportunities. The conference is aimed at business owners and executives, employees of advertising and marketing agencies, directors and specialists in marketing, advertising, and PR, as well as representatives of major companies.- 10
- October
- 70+
- Speakers
- 6
- Halls
- 7
- Sections
Hyatt Regency Tashkent
TAF!26 Conference Sections
Speakers at the TAF!26 International Conference
Impact Session
Branding & Design
Alexander Ustinov
Founder & CEO, Beavers Brothers, Russia
Aliyar Huseynov
Chief Commercial & Marketing Officer, Caucasus
Anna Spaderova
Senior Producer, ITSALIVE | CEO, ANEEMA, Russia
Elena Palamarchuk
Chief Executive Officer, Jekyll&Hyde, Russia
Elina Seitova
Co-Founder & Strategic Director, MA'NO Branding
Folker Wrage
Founder & Owner, wrage / antwort, Switzerland
Mikhail Lelikov
Owner & Creative Director, Opencore Branding Agency, Russia
Nadezhda Ivanova
Founder, Wine Time Uzbekistan
Raushan Sultanov
Art Director & Designer, Russia
Creative & Craft
Anna Sapunova
Director of Marketing and Sales at Bellissimo Pizza International
Askhat Uskembayev
Founder, Askhat Uskembayev School of Creative Courage
Asma Humayun
Global Creative Director, Shiny Toy Guns, United Kingdom
Doni Ahmadjonov
Director, Founder & Creative Director of Buro Notfrom
Farkhod Norbaev
CEO, Lokals United
Guzal Gapilova
Marketing Director, iTV Platform
Maxim Ponomarev
Co-founder of Friends Moscow and mads Russia
Samuil Petkov
Managing Director of All Channels Communication, Bulgaria
Shahin Bahramov
Delivery Development Manager, Bellissimo Pizza
Vitor Menezes
Creative Director, VML Paris Agency France
Digital communications
Adilbek Kadyrbaev
Head of Advertising Product Development, Central Asia, Yandex Ads
Ahmed Khayitov
Ad Revenue Manager, Uzum Tezkor
Alexey Khainovsky
Co-founder, METER
Anastasia Danilova
Co-founder, Pinbox
Artem Shevchenko
Head of Technical Department, Social Active
Aziz Fayzullaev
Head of the GMP Department, CoobX
Fazliddin Nazirov
Executive Director, Social Active
Gabit Manapov
Chief Commercial Officer, Okori Media Group
Igor Kim
CEO, Wunder Digital Agency Uzbekistan
Lizaveta Yelinevich
Google Partnership Manager, Wunder Digital
Nana Mardoyan
Marketing & PR Director, Ipak Yuli Bank and MONIX
Sardor Ahmedov
Partner Consultant, Coob Ads
Local opportunities
Dmitry Kalganov
Head of Client Data Platform, ANORBANK
Guzal Gapilova
Marketing Director, iTV Platform
Inara Asanova
Head of PR & Brand Communications, Asl Baraka
Izatullo Habibullayev
Co-Founder of Meridians Marketing
Nosir Nosirjonov
Marketer, 605 Creative Agency
Rasul Umarov
Head of Sales, GEOMOTIVE
Sabrina Nizaeva
Marketing Lead, ANORBANK
Sarvar Niyazov
Marketing Department Director, BRB Bank
Shakhzod Khaydarov
SYNTHESIS, Creative Copywriter
Valeriy Akhverdyan
Regional Director, Native Network Central Asia
SMM & Influence
Akmal Abdullaev
Founder, KASB Media
Kamoliddin Mamasodiqov
RAQAMLI performance marketing agentligi asoschisi
Natalia Sidorina
Founder, Q Agency
Shakhriyor Azimov (Kon)
Head of SFERA MEDIA
Shukhrat Akhmedjanov
Founder & Director of 8BIT-MEDIA Advertising Agency
Vitalina Dubitskaya
Creative Director, Zenith Lion Com
PR, Reputation & Media
Alexander Likhtman
Founder & CEO, ITCOMMS PR Agency
Ali Kakhkhorov
PR, GR, Digital Marketing & Media Production Expert
Denis Roman
CEO & Co-founder, We Digital
Jasur Karimov
Chief Marketing Officer, ISHONCH
Madina Ruzmatova
Independent PR Adviser for Business | Personal Branding Expert
Sevil Sakaeva
Managing Partner, maslov:tashkent PR Agency
Timur Abdulin
Head of Index Reputation Marketing Agency, Co-founder of Repost.uz
Curators of the TAF!26 Conference Sections
Alisher Mamadaliyev
Sales & Marketing Director at SAVR, Nishon Group, Kulinar. Dad of the "Legkoe Retro" brand
Section: Creative & Craft
Igor Kim
CEO Wunder Digital Agency Uzbekistan
Section: Digital communications
Jasur Pulatov
PR Director, Index Reputation Agency, Section: PR/Reputation
Otabek Sharapov
CEO 605 Agency
Section: Local opportunities
Shakhzod Mukhtarov
Head of ORM Department, Index Reputation Marketing Agency
Section: PR/Reputation
Shukhrat Akhmedjanov
Founder and Director, 8BIT-MEDIA Advertising Agency
Section: SMM/Influence
Temur Sadi
CEO and Design Director, MA'NO Branding
Section: Branding
FESTIVAL ORGANIZING COMMITTEE
Askhat Uskembayev
Festival curator.
Founder, Askhat Uskembayev's School of Creative Bravery
Temur Sa'diy
Festival curator.
CEO/Design Director of MA'NO Branding
Diyor Mirzaakhmedov
Chairman of the Board, Marketing Association of Uzbekistan
Malika Usmanova
Executive Director, Marketing Association of Uzbekistan
Farida Umirova
Project Manager, Marketing Association of Uzbekistan
Odina Umirova
Project Manager of the Marketing Association of Uzbekistan
Shakhriyor Khodjiev
Project Manager, Marketing Association of Uzbekistan
Gulnoza Akmalova
Project Manager, Marketing Association of Uzbekistan
Andrey Rogachyov
Designer, Marketing association of Uzbekistan
Ogabek Bakhodirov
Project Manager, Marketing Association of Uzbekistan
Amir Usmanov
Digital Specialist, Marketing Association of Uzbekistan
Nargilya Ibragimova
Data Specialist, Marketing Association of Uzbekistan
Organizers and partners
Organizers
Official Partners
