About the festival

The 8th Tashkent Advertising Festival TAF!26 is the largest international advertising event in Uzbekistan.

The international competition accepts applications from all over the world.

Every year, the festival brings together business owners, CEOs, marketing and advertising executives, agency specialists, international experts, opinion leaders, and anyone who strives to keep up with the latest trends, tools, and technologies in the world of advertising.

TAF!26 is an opportunity to gain valuable knowledge for business development, be inspired by the best case studies, and establish useful connections in an atmosphere of creativity and professional networking.

What awaits you at the festival?

TAF!26

Competition

The international competition for effectiveness and creativity TAF!26 is accepting applications from all over the world and will identify the best creative projects for 2025-2026.

TAF!26 Competition

Competition calendar

01

Submission Opens

  • from June 4
  • 2026

02

Submission Closes

  • September 2
  • 2026

03

Shortlist Selection

  • from September 7 to September 14
  • 2026

04

Industry Choice

  • from September 7 to September 14
  • 2026

05

Winner Selection

  • from September 17 to September 25
  • 2026 year

06

Award Ceremony of the Winners

  • October 10
  • 2026

Competition nominations

Marketing & Creative Effectiveness

10 nominations

Brand Launch / Re‑launch Campaign

For the successful implementation or relaunch of a brand that has demonstrated outstanding results.

Long‑Term Campaign Effectiveness

Rewarding campaigns that have delivered sustainable and measurable results over time.

Short‑Term Campaign Effectiveness

Campaigns that achieved maximum impact in a short period of time.

Budget Breakthrough Campaign Effectiveness

For the effective use of a limited budget, resulting in excellent results.

Cultural Codes & Insights

Campaigns that leveraged cultural nuances and local codes to achieve meaningful results.

B2B Activation Effectiveness

An award for innovation and effectiveness in activations targeting business audiences.

B2C Activation Effectiveness

Recognized for outstanding results in consumer-focused activations.

Event Marketing Campaign Effectiveness

Campaigns that used events or activities as a key tool to achieve their goals.

PR Campaign Effectiveness

An award for PR campaigns that have demonstrated high levels of impact and effectiveness.

Influencer Campaign Effectiveness

Campaigns that integrated influencer marketing and achieved significant business results.

Creativity & Craft (Omnichannel & Integrated)

3 nominations

Best Integrated Creative Campaign

For outstanding integration of a creative idea across different channels.

Low Budget Creative Campaign

For a successful multi-channel campaign with minimal costs.

Best Creative Strategy

For a strategic approach to campaign development and implementation.

Creativity & Craft (One‑Channel)

5 nominations

Best Film Idea & Script

For outstanding concept and script for a video advertisement.

Film Craft Excellence

For excellence in producing advertising videos.

Print & OOH Excellence

For creative solutions in print advertising and outdoor media.

Non‑standard OOH & Ambient

For innovation in unconventional outdoor advertising.

Creative Use of Audio Media

For outstanding audio advertising projects, including radio and podcasts.

Branding & Design

5 nominations

Best New Brand Identity Design

For creating a new identity that reflects the brand's values.

Best Brand Identity Refresh / Re‑design

For successfully updating the existing visual identity.

Best Packaging Design

For creative and functional solutions in packaging design.

Excellence in Visual Communications

For visual concepts that enhance brand perception.

Best Digital & Interactive Design

For interactive and digital solutions that create unique user experiences.

Social & ESG Campaigns

3 nominations

Best Social Impact Campaign

For projects that contribute to solving social problems.

ESG Communications Excellence

For advancing the brand's environmental, social and governance initiatives.

Best Social PR Campaign

For campaigns that highlight social responsibility through PR.

Digital Campaigns

2 nominations

Best Digital & Interactive Campaign

For innovative digital campaigns and interactive media.

Best SMM & Influencer Campaign

For successful campaigns that integrate social media and influencer marketing.

Media Campaigns

3 nominations

Excellence in Media Strategy

For strategic planning of media campaigns with maximum impact.

Best Integrated Media Campaign

For the harmonious use of multiple media channels.

Creative Use of Single Media

For creative use of one selected media.

PR Campaigns

3 nominations

Best Integrated PR Campaign

For the integration of PR with other communication tools.

Best Reputation Management Campaign

For outstanding reputation management campaigns, including crisis situations.

Event‑based PR Campaign

For successful events used in PR strategies.

Concept

1 nomination

Best Concept — Unrealised/Speculative Projects

Conceptual work without a client or unrealized cases

TAF!26 Conference

The TAF!26 International Advertising Conference is an educational platform featuring presentations from leading international and domestic experts in marketing and advertising. Participants will enjoy relevant case studies, insights into industry trends, and effective networking opportunities. The conference is aimed at business owners and executives, employees of advertising and marketing agencies, directors and specialists in marketing, advertising, and PR, as well as representatives of major companies.
  • 10
  • October
  • 70+
  • Speakers
  • 6
  • Halls
  • 7
  • Sections

Hyatt Regency Tashkent

TAF!26 Conference Sections

What is included in the participant package?

Presentations by 70+ speakers in 6 halls and 7 sections

Video recordings of all conference speakers

Telegram chat and AI translation

TAF!26 Awards Ceremony

Price: 600 000 sum

FESTIVAL ORGANIZING COMMITTEE

Diyor Mirzaakhmedov

Diyor Mirzaakhmedov

Chairman of the Board, Marketing Association of Uzbekistan

Malika Usmanova

Malika Usmanova

Executive Director, Marketing Association of Uzbekistan

Bakhtiyor Tukhtaev

Bakhtiyor Tukhtaev

Deputy Chairman, Marketing Association of Uzbekistan

Shokhrukh Rakhmatov

Shokhrukh Rakhmatov

Deputy Chairman, Marketing Association of Uzbekistan

Farida Umirova

Farida Umirova

Project Manager, Marketing Association of Uzbekistan

Odina Umirova

Odina Umirova

Project Manager of the Marketing Association of Uzbekistan

Shakhriyor Khodjiev

Shakhriyor Khodjiev

Project Manager, Marketing Association of Uzbekistan

Gulnoza Akmalova

Gulnoza Akmalova

Project Manager, Marketing Association of Uzbekistan

Andrey Rogachyov

Andrey Rogachyov

Designer, Marketing association of Uzbekistan

Ogabek Bakhodirov

Ogabek Bakhodirov

Project Manager, Marketing Association of Uzbekistan

Amir Usmanov

Amir Usmanov

Digital Specialist, Marketing Association of Uzbekistan

Nargilya Ibragimova

Nargilya Ibragimova

Data Specialist, Marketing Association of Uzbekistan

Organizers and partners

Organizers

Official partners

VIP partners

Industrial partners

Partners

Information partners