About the festival
The 8th Tashkent Advertising Festival TAF!26 is the largest international advertising event in Uzbekistan.
The international competition accepts applications from all over the world.
Every year, the festival brings together business owners, CEOs, marketing and advertising executives, agency specialists, international experts, opinion leaders, and anyone who strives to keep up with the latest trends, tools, and technologies in the world of advertising.
TAF!26 is an opportunity to gain valuable knowledge for business development, be inspired by the best case studies, and establish useful connections in an atmosphere of creativity and professional networking.
What awaits you at the festival?
TAF!26
Competition
The international competition for effectiveness and creativity TAF!26 is accepting applications from all over the world and will identify the best creative projects for 2025-2026.
Competition calendar
01
Submission Opens
- from June 4
- 2026
02
Submission Closes
- September 2
- 2026
03
Shortlist Selection
- from September 7 to September 14
- 2026
04
Industry Choice
- from September 7 to September 14
- 2026
05
Winner Selection
- from September 17 to September 25
- 2026 year
06
Award Ceremony of the Winners
- October 10
- 2026
Competition nominations
10 nominations
For the successful implementation or relaunch of a brand that has demonstrated outstanding results.
Rewarding campaigns that have delivered sustainable and measurable results over time.
Campaigns that achieved maximum impact in a short period of time.
For the effective use of a limited budget, resulting in excellent results.
Campaigns that leveraged cultural nuances and local codes to achieve meaningful results.
An award for innovation and effectiveness in activations targeting business audiences.
Recognized for outstanding results in consumer-focused activations.
Campaigns that used events or activities as a key tool to achieve their goals.
An award for PR campaigns that have demonstrated high levels of impact and effectiveness.
Campaigns that integrated influencer marketing and achieved significant business results.
3 nominations
For outstanding integration of a creative idea across different channels.
For a successful multi-channel campaign with minimal costs.
For a strategic approach to campaign development and implementation.
5 nominations
For outstanding concept and script for a video advertisement.
For excellence in producing advertising videos.
For creative solutions in print advertising and outdoor media.
For innovation in unconventional outdoor advertising.
For outstanding audio advertising projects, including radio and podcasts.
5 nominations
For creating a new identity that reflects the brand's values.
For successfully updating the existing visual identity.
For creative and functional solutions in packaging design.
For visual concepts that enhance brand perception.
For interactive and digital solutions that create unique user experiences.
3 nominations
For projects that contribute to solving social problems.
For advancing the brand's environmental, social and governance initiatives.
For campaigns that highlight social responsibility through PR.
2 nominations
For innovative digital campaigns and interactive media.
For successful campaigns that integrate social media and influencer marketing.
3 nominations
For strategic planning of media campaigns with maximum impact.
For the harmonious use of multiple media channels.
For creative use of one selected media.
3 nominations
For the integration of PR with other communication tools.
For outstanding reputation management campaigns, including crisis situations.
For successful events used in PR strategies.
1 nomination
Conceptual work without a client or unrealized cases
TAF!26 Conference
The TAF!26 International Advertising Conference is an educational platform featuring presentations from leading international and domestic experts in marketing and advertising. Participants will enjoy relevant case studies, insights into industry trends, and effective networking opportunities. The conference is aimed at business owners and executives, employees of advertising and marketing agencies, directors and specialists in marketing, advertising, and PR, as well as representatives of major companies.- 10
- October
- 70+
- Speakers
- 6
- Halls
- 7
- Sections
Hyatt Regency Tashkent
TAF!26 Conference Sections
What is included in the participant package?
Presentations by 70+ speakers in 6 halls and 7 sections
Video recordings of all conference speakers
Telegram chat and AI translation
TAF!26 Awards Ceremony
Price: 600 000 sum
FESTIVAL ORGANIZING COMMITTEE

Diyor Mirzaakhmedov
Chairman of the Board, Marketing Association of Uzbekistan

Malika Usmanova
Executive Director, Marketing Association of Uzbekistan

Bakhtiyor Tukhtaev
Deputy Chairman, Marketing Association of Uzbekistan

Shokhrukh Rakhmatov
Deputy Chairman, Marketing Association of Uzbekistan

Farida Umirova
Project Manager, Marketing Association of Uzbekistan

Odina Umirova
Project Manager of the Marketing Association of Uzbekistan

Shakhriyor Khodjiev
Project Manager, Marketing Association of Uzbekistan

Gulnoza Akmalova
Project Manager, Marketing Association of Uzbekistan

Andrey Rogachyov
Designer, Marketing association of Uzbekistan

Ogabek Bakhodirov
Project Manager, Marketing Association of Uzbekistan

Amir Usmanov
Digital Specialist, Marketing Association of Uzbekistan

Nargilya Ibragimova
Data Specialist, Marketing Association of Uzbekistan
Organizers and partners
Official partners





























