About the festival
The 8th Tashkent Advertising Festival TAF!26 is the largest international advertising event in Uzbekistan.
The international competition accepts applications from all over the world.
Every year, the festival brings together business owners, CEOs, marketing and advertising executives, agency specialists, international experts, opinion leaders, and anyone who strives to keep up with the latest trends, tools, and technologies in the world of advertising.
TAF!26 is an opportunity to gain valuable knowledge for business development, be inspired by the best case studies, and establish useful connections in an atmosphere of creativity and professional networking.
What awaits you at the festival?
TAF!26
Competition
The international competition for effectiveness and creativity TAF!26 is accepting applications from all over the world and will identify the best creative projects for 2025-2026.
Competition calendar
01
Submission Opens
- from June 4
- 2026
02
Submission Closes
- September 2
- 2026
03
Shortlist Selection
- from September 7 to September 14
- 2026
04
Industry Choice
- from September 7 to September 14
- 2026
05
Winner Selection
- from September 17 to September 25
- 2026 year
06
Award Ceremony of the Winners
- October 10
- 2026
Competition nominations
10 nominations
For the successful implementation or relaunch of a brand that has demonstrated outstanding results.
Rewarding campaigns that have delivered sustainable and measurable results over time.
Campaigns that achieved maximum impact in a short period of time.
For the effective use of a limited budget, resulting in excellent results.
Campaigns that leveraged cultural nuances and local codes to achieve meaningful results.
An award for innovation and effectiveness in activations targeting business audiences.
Recognized for outstanding results in consumer-focused activations.
Campaigns that used events or activities as a key tool to achieve their goals.
An award for PR campaigns that have demonstrated high levels of impact and effectiveness.
Campaigns that integrated influencer marketing and achieved significant business results.
3 nominations
For outstanding integration of a creative idea across different channels.
For a successful multi-channel campaign with minimal costs.
For a strategic approach to campaign development and implementation.
5 nominations
For outstanding concept and script for a video advertisement.
For excellence in producing advertising videos.
For creative solutions in print advertising and outdoor media.
For innovation in unconventional outdoor advertising.
For outstanding audio advertising projects, including radio and podcasts.
5 nominations
For creating a new identity that reflects the brand's values.
For successfully updating the existing visual identity.
For creative and functional solutions in packaging design.
For visual concepts that enhance brand perception.
For interactive and digital solutions that create unique user experiences.
3 nominations
For projects that contribute to solving social problems.
For advancing the brand's environmental, social and governance initiatives.
For campaigns that highlight social responsibility through PR.
2 nominations
For innovative digital campaigns and interactive media.
For successful campaigns that integrate social media and influencer marketing.
3 nominations
For strategic planning of media campaigns with maximum impact.
For the harmonious use of multiple media channels.
For creative use of one selected media.
3 nominations
For the integration of PR with other communication tools.
For outstanding reputation management campaigns, including crisis situations.
For successful events used in PR strategies.
1 nomination
Conceptual work without a client or unrealized cases
Competition Entry Support Partners
Not sure how to present your project in the best possible way? Our partners can help you choose the right category, strengthen your case, and prepare your entry in line with international competition standards.
Competition Consultation
Case Preparation & Packaging
International jury
Chairman
Folker Wrage
Founder & Owner, wrage / antwort
Switzerland
Aliyar Huseynov
P&G, Chief Commercial & Marketing Officer, Caucasus & Central Asia
Azerbaijan
Ivan Shavrov
Brand Experience Managing Director RoRe Group Agency
Russia
Anton Serbin
CMO Tele2 / Altel
Kazakhstan
Shahrukh Nizamutdinov
Managing Partner and Creative Director at FCB Tashkent
Uzbekistan
Veronika Pisarenko
CEO, Forte Group
Belarus
Elena Palamarchuk
Chief Executive Officer, Jekyll&Hyde
Russia
Chairman
Asma Humayun
Global Creative Director, Shiny Toy Guns
United Kingdom
Angel Iskrev
Creative director and co-founder of proof
Bulgaria
Nurlan Satarov
Creative Service Group Director / Creative Director Cheil Worldwide
Kazakhstan
Farrukh Sharif
Creative director of Synthesis Agency
Uzbekistan
Mariya Mun
CEO NOTO Agency
Kazakhstan
Vitali Zakharau
Partner & Creative Director, LUTA Agency
Belarus
Mikhail Rakov
Creative Director, Jekyll & Hyde Agency
UK
Nail Muratov
Creative Director, SEED Almaty
Kazakhstan
Alexander Kapelevich
Creative Director, Salmon Agency
Belarus
Chairman
Dmitry Karpov
Head of School of Creative Thinking
Russia
Sasha Milyunas
Art Director, Yandex Factory
Russia
Alexander Popkov
Brand strategist
Uzbekistan
Ani Gevorgyan
Brand director and co-founder of formascope agency
Armenia
Ciro Ribeiro Rocha
CEO Enredo Brand Innovation
Brasil
Zokir Khalmatov
Art Director, MA'NO Branding
Uzbekistan
Polina Sergeeva
Creative Director, Depot Branding Agency
Russia
Witalij Jackiewicz
Founder & Creative Director, PG Brand Reforming
Poland
Olga Kutovaya
Creative Director & Partner, Dotorg Agency
Russia
Chairman
Vitor Menezes
Group Creative Director VML Paris Agency
France
Samuil Petkov
Managing Director of All Channels Communication
Bulgaria
Güldeniz Şeşen Bilginer
Executive Creative Director Tribal Worldwide Istanbul
Turkey
Chad Song
CEO CRACK THE NUTS INC.
South Korea
Maxim Ponomarev
Co-founder of Friends Moscow and mads
Russia
María Constanza Santacruz Gaitan
Creative Director of Independiente Agency
Columbia
Ravshan Ibragimov
Strategic Director, MCA
Uzbekistan
Nana Mardoyan
Marketing and PR Director, Ipak Yuli Bank
Uzbekistan
TAF!26 Conference
The TAF!26 International Advertising Conference is an educational platform featuring presentations from leading international and domestic experts in marketing and advertising. Participants will enjoy relevant case studies, insights into industry trends, and effective networking opportunities. The conference is aimed at business owners and executives, employees of advertising and marketing agencies, directors and specialists in marketing, advertising, and PR, as well as representatives of major companies.- 10
- October
- 70+
- Speakers
- 6
- Halls
- 7
- Sections
Hyatt Regency Tashkent
TAF!26 Conference Sections
Speakers at the TAF!26 International Conference
Branding & Design
Alexander Ustinov
Founder & CEO, Beavers Brothers, Russia
Aliyar Huseynov
P&G, Chief Commercial & Marketing Officer, Caucasus & Central Asia, Azerbaijan
Anna Spaderova
Senior Producer, ITSALIVE | CEO, ANEEMA, Russia
Dmitry Karpov
Head of School of Creative Thinking, Russia
Elena Palamarchuk
Chief Executive Officer, Jekyll&Hyde, Russia
Elina Seitova
Co-Founder & Strategic Director, MA'NO Branding
Farrukh Sharif
Creative Director, Synthesis
Folker Wrage
Founder & Owner, wrage / antwort, Switzerland
Mikhail Lelikov
Owner & Creative Director, Opencore Branding Agency, Russia
Nadezhda Ivanova
Founder, Wine Time Uzbekistan
Creative & Craft
Askhat Uskembayev
Founder, Askhat Uskembayev School of Creative Courage
Asma Humayun
Global Creative Director, Shiny Toy Guns, United Kingdom
Doni Ahmadjonov
Founder of Buro Not From, Creative Director, Kuch Agency, Film Director
Farkhod Norbaev
CEO, Lokals United
Guzal Gapilova
Marketing Director, iTV Platform
Maxim Ponomarev
Co-founder of Friends Moscow and mads Russia
Nursultan Bakyt
Founder, BIRTOPS Marketing Agency, Kyrgyzstan
Samuil Petkov
Managing Director of All Channels Communication, Bulgaria
Vitor Menezes
Creative Director, VML Paris Agency France
Digital communications
Adilbek Kadyrbaev
Head of Advertising Product Development, Central Asia, Yandex Ads
Alexey Khainovsky
Co-founder, METER
Anastasia Danilova
Co-founder, Pinbox
Artem Shevchenko
Head of Technical Department, Social Active
Aziz Fayzullaev
Head of the GMP Department, CoobX
Fazliddin Nazirov
Executive Director, Social Active
Gabit Manapov
Chief Commercial Officer, Okori Media Group
Igor Kim
CEO, Wunder Digital Agency Uzbekistan
Sardor Ahmedov
Partner Consultant, Coob Ads
Timur Bakiev
CEO ClickMe & Social Active
Local opportunities
Azizbek Yusufov
Managing Partner, Mirror Management / Worldwide Media
Guzal Gapilova
Marketing Director, iTV Platform
Inara Asanova
Head of PR & Brand Communications, Asl Baraka
Otabek Sharapov
CEO, 605 Agency & Marketing bo'limi
Rasul Umarov
Head of Sales, GEOMOTIVE
Sarvar Niyazov
Marketing Department Director, BRB Bank
Shakhzod Khaydarov
SYNTHESIS, Creative Copywriter
SMM & Influence
PR & Reputation
Alexander Likhtman
Founder & CEO, ITCOMMS PR Agency
Ali Kakhkhorov
PR, GR, Digital Marketing & Media Production Expert
Denis Roman
CEO & Co-founder, We Digital
Jasur Pulatov
PR Director, Index Reputation Agency
Madina Ruzmatova
Independent PR Adviser for Business | Personal Branding Expert
Sevil Sakaeva
Managing Partner, maslov:tashkent PR Agency
What is included in the participant package?
Presentations by 70+ speakers in 6 halls and 7 sections
Video recordings of all conference speakers
Telegram chat and AI translation
TAF!26 Awards Ceremony
Price: 600 000 sum
Curators of the TAF!26 Conference Sections
Alisher Mamadaliyev
Sales & Marketing Director at SAVR, Nishon Group, Kulinar. Dad of the "Legkoe Retro" brand
Section: Creative & Craft
Igor Kim
CEO Wunder Digital Agency Uzbekistan
Section: Digital communications
Jasur Pulatov
PR Director, Index Reputation Agency, Section: PR/Reputation
Otabek Sharapov
CEO 605 Agency
Section: Local opportunities
Shakhzod Mukhtarov
Head of ORM Department, Index Reputation Marketing Agency
Section: PR/Reputation
Shukhrat Akhmedjanov
Founder and Director, 8BIT-MEDIA Advertising Agency
Section: SMM/Influence
Temur Sadi
CEO and Design Director, MA'NO Branding
Section: Branding
FESTIVAL ORGANIZING COMMITTEE
Askhat Uskembayev
Festival curator.
Founder, Askhat Uskembayev's School of Creative Bravery
Temur Sa'diy
Festival curator.
CEO/Design Director of MA'NO Branding
Diyor Mirzaakhmedov
Chairman of the Board, Marketing Association of Uzbekistan
Malika Usmanova
Executive Director, Marketing Association of Uzbekistan
Farida Umirova
Project Manager, Marketing Association of Uzbekistan
Odina Umirova
Project Manager of the Marketing Association of Uzbekistan
Shakhriyor Khodjiev
Project Manager, Marketing Association of Uzbekistan
Gulnoza Akmalova
Project Manager, Marketing Association of Uzbekistan
Andrey Rogachyov
Designer, Marketing association of Uzbekistan
Ogabek Bakhodirov
Project Manager, Marketing Association of Uzbekistan
Amir Usmanov
Digital Specialist, Marketing Association of Uzbekistan
Nargilya Ibragimova
Data Specialist, Marketing Association of Uzbekistan
Organizers and partners
Organizers
Official partners
