TAF!26 Program 10.10.2026
Participant Registration, Partner Gifts, Networking
Festival opening, partner greetings
Aiday Mokushova, Chairwoman of the Kyrgyz Marketing Association
Different Markets. One Industry. A New Central Asia.
Shamil Valishev, Director of Advertising Monetization at Uzum Market in Uzbekistan
Uzum Ads — Connecting Data and Brands: How to Build an Effective Media Mix in 2027
Farrukh Sharif, Creative Director, Synthesis , Maxim Ponomarev , Co-founder of Friends Moscow and mads Russia , Elena Palamarchuk, Chief Executive Officer, Jekyll&Hyde, Russia , Alexander Popkov, Independent Strategist , Maria Moon, Founder & CEO of NOTO Agency, Kazakhstan , Temur Sa'diy, CEO & Design Director at MA’NO Branding , Ivan Shavrov, Brand Experience Managing Director RoRe Group Agency
Panel discussion: Creative That Works: What Makes Advertising Strong Today?
Timur Abdulin, Head of Index Reputation Marketing Agency, Co-founder of Repost.uz
How Much Should You Spend on Business Reputation in 2027 — and How Can You Avoid Ruining It?
Nosir Nosirjonov, Marketer, 605 Creative Agency
Mahallada o'sgan o'zbeklar dunyo miqyosida kreativ bo'la oladimi?
Akmal Abdullaev, Founder, KASB Media
Growing a Personal Brand
Igor Kim , CEO, Wunder Digital Agency Uzbekistan , Lizaveta Yelinevich, Google Partnership Manager, Wunder Digital
Google Ads in the Age of AI: From Automation to Business Results
Askhat Uskembayev, Founder, Askhat Uskembayev School of Creative Courage
The Official Cannes Lions Wrap-Up 2026
Elina Seitova, Co-Founder & Strategic Director, MA'NO Branding
Branding in the East
Ilyas Salikhov, Product Director, CS Play, CityScreen
Transparency in Out-of-Home Advertising: Verification and Measurement
Rasul Umarov, Head of Sales Department, GEOMOTIVE Uzbekistan
Bozorning qayeri hali bo‘sh?
Shakhriyor Azimov (Kon), Head of SFERA MEDIA
How Creativity Helps Develop Marketing Skills
Alexey Khainovsky , Co-founder, METER
Ask METER. A New Interface to the Out-of-Home Advertising Market
Guzal Gapilova, Marketing Director, iTV Platform
Cases That Work: From Idea to Successful Project
Aliyar Huseynov, Chief Commercial & Marketing Officer, Caucasus
Superiority of Branding & Design
Alexander Likhtman , Founder & CEO, ITCOMMS PR Agency
How to Get into AI Search Results and Why This Is the New Media Relations
Shakhzod Khaydarov, Creative copywriter at Synthesis Agency
Jaydari Marketing
Victor Gryaznov, Director of Advertising Business in Central Asia, Yandex
Digital Radar: How Media Consumption and Advertising Formats Are Changing in Uzbekistan
Asma Humayun, Global Creative Director, Shiny Toy Guns, United Kingdom
Less Is More: How Creativity Can Create Meaningful Change
Alexander Ustinov, Founder & CEO, Beavers Brothers, Russia
Customers Choose Brands, Not Interfaces: What Digital Design in Uzbekistan’s Banks Can Teach Us
Lunch Break
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Lunch Break
Sevil Sakaeva, Managing Partner, maslov:tashkent PR Agency
The Economics of Influence: Why Millions of Views No Longer Guarantee Anything for a Brand
Guzal Gapilova, Marketing Director, iTV Platform
Brend pozitsiyalash va brend tanlash sabablari
Kamoliddin Mamasodiqov, RAQAMLI performance marketing agentligi asoschisi
Meta Ads — bu “o‘rgatish” mumkin bo‘lgan platforma: uni o‘zingiz uchun moslashtiring!
Fazliddin Nazirov, Executive Director, Social Active , Artem Shevchenko , Head of Technical Department, Social Active
Opportunities of the New Telegram Ads Dashboard
Doni Ahmadjonov, Director, Founder & Creative Director of Buro Notfrom
Dramaturgy as an Effective Tool in Creativity
Anna Spaderova, Senior Producer, ITSALIVE | CEO, ANEEMA, Russia
The Power of Mascots: New Ways to Get Noticed and Keep Your Audience’s Attention
Denis Roman , CEO & Co-founder, We Digital
The Content Factory: How Scaled UGC (User-Generated Content) Solves Brand Challenges
Sarvar Niyazov, BRB (bank) marketing departamenti direktori
Keyslarda ko‘rsatilmaydigan marketing
Natalia Sidorina, Founder, Q Agency
Trust Crisis: Who Do People Trust When They Trust No One?
Anastasia Danilova, Co-founder, Pinbox
How Competitors Are Taking Your Customers on Maps and What to Do About It
Shahin Bahramov, Delivery Development Manager, Bellissimo Pizza , Anna Sapunova, Director of Marketing and Sales at Bellissimo Pizza International
Discount with a Side of Creativity
Elena Palamarchuk, Chief Executive Officer, Jekyll&Hyde, Russia
How to Create Sexy Brands
Ali Kakhkhorov, PR, GR, Digital Marketing & Media Production Expert
Uzbek-Language YouTube: The Main PR Tool and Competitive Advantage for Brands
Inara Asanova, Head of PR & Brand Communications, Asl Baraka
Tokchadagi REPUTATSIYA. FMCGda brendga bo‘lgan ishonchni qanday boshqarish mumkin
Vitalina Dubitskaya, Creative Director, Zenith Lion Com
Global in spirit, local in vibe. How can a brand become one of us in a new market without losing itself?
Nana Mardoyan, Marketing & PR Director, Ipak Yuli Bank and MONIX
Banking Marketing After the Budget Race: How to Grow When Everyone Sells the Same Thing and Build Sustainable Growth in an Overheated Market
Vitor Menezes, Creative Director, VML Paris Agency France
The Bar Has Never Been So Low. The Bar Has Never Been So High.
Mikhail Lelikov, Owner & Creative Director, Opencore Branding Agency, Russia
Is Being Bad a Good Thing? How to Turn a Negative Brand Image into a Point of Differentiation from Competitors
Jasur Karimov, Chief Marketing Officer, ISHONCH
PR and Sports: What Did the Collaboration with Javokhir Sindarov Bring to the Brand?
Sevara Asamova, Independent Brand Strategist
Brend ham odammi? Har tomonga ketgan kommunikatsiya haqida
Gabit Manapov, Chief Commercial Officer, Okori Media Group
Digital Channels for Business Objectives: How to Choose the Right Media Mix
Samuil Petkov, Managing Director of All Channels Communication, Bulgaria
Brands Need Fans, Not Consumers
Nadezhda Ivanova, Founder, Wine Time Uzbekistan , Aliyar Huseynov, Chief Commercial & Marketing Officer, Caucasus , Mikhail Lelikov, Owner & Creative Director, Opencore Branding Agency, Russia , Elena Palamarchuk, Chief Executive Officer, Jekyll&Hyde, Russia , Alexander Ustinov, Founder & CEO, Beavers Brothers, Russia , Alexander Popkov, Independent Strategist , Maria Petrenko, CMO Listee , Temur Sa'diy, CEO & Design Director at MA’NO Branding
Panel Discussion. Topic: "Branding: Time-consuming, Costly, and Complex. The Full Cycle — From Objective to Management."
Marketing Navigator: 1:1 Sessions with Experts with the Support of Ipak Yuli Bank
Madina Ruzmatova , Independent PR Adviser for Business | Personal Branding Expert
5 Self-Branding Mistakes and What to Do About Them: A Showcase
Izzatullo Habibullayev, Co-Founder of Meridians Marketing
How to Get Real Results from Telegram Ads: From Strategy to Sales
Aziz Fayzullaev , Head of the GMP Department, CoobX
How Google’s New MMM Solution Helps Reallocate Marketing Budgets and Improve Business Results
How to Build a Global Brand That Can Become Local in Its Market
Ilya Cheredin, Managing Partner, Omni360
Global DOOH Trends: Programmatic and Data-Driven Strategies in Outdoor Advertising. An Overview of International Markets and Case Studies
Oybek Abdukhalimov, Marketing Director at PureMilky
Your Best Salesperson Is Your Store: How to Turn Commercial Spaces into Powerful Marketing Tools for Your Business
Sardor Ahmedov , Partner Consultant, Coob Ads
Launch of the Google Ads ASR Program in Uzbekistan
Maxim Ponomarev , Co-founder of Friends Moscow and mads Russia
How to Make Advertising Effective, Not Just Impressive
Nadezhda Ivanova, Founder, Wine Time Uzbekistan
A Sober Perspective: Why It’s Time for Alcohol Brands in Uzbekistan to Grow Up?
Alisher Isakov, CEO, Agency Marketing & Consulting
The Development of the Out-of-Home Advertising Market in the Modern World
Dmitry Kalganov, Head of Client Data Platform, ANORBANK , Sabrina Nizaeva, Marketing Lead, ANORBANK
Advertising That Hits the Mark: How Data Helps Meet Customer Needs
Farkhod Norbaev , CEO, Lokals United
7 Steps to Building a Big Brand
Folker Wrage, Founder & Owner, wrage / antwort, Switzerland
Say Hello to Goodbye: How Art Can Help You Sell
Azizbek Yusufov, Managing Partner, Mirror Management / Worldwide Media , Nana Mardoyan, Marketing & PR Director, Ipak Yuli Bank and MONIX , Anna Sapunova, Director of Marketing and Sales at Bellissimo Pizza International , Regina Kosobokova, Chief marketing officer AVO bank , Mariya Savatyugina, Marketing Director ADM GLOBAL , Maria Stroyeva, Director of Marketing and PR at the national payment system HUMO , Dmitry Grigoryev, CBDO at Wunder Digital Agency
Panel Discussion: “Who Burns the Advertising Budget Better: An Agency or In-House?” (18+)
Ilyas Salikhov, Product Director, CS Play, CityScreen , Ilya Cheredin, Managing Partner, Omni360 , Raul Lindt, Head of Outdoor Advertising, Yango; Member of the Presidential Youth Personnel Reserve of the Republic of Kazakhstan , Islomiddin Nuriddinov, Chief Specialist, Committee for the Development of Competition and Protection of Consumer Rights of the Republic of Uzbekistan
Panel discussion: Audience Measurements and Targeting in OOH — International Experience
Valeriy Akhverdyan, Regional Director, Native Network Central Asia
The Evolution of the Uzbek Internet: 5 Years of Transformation and the Emergence of Native Network
Vitali Zakharau, Partner & Creative Director, LUTA Agency
The Secret of Belarusian Quality: How to Turn a Marketing Strategy into Bold, Bright, and Striking Communication
Alexander Popkov, Independent Strategist