TAF!26 Program 10.10.2026
Registration
Festival opening, partner greetings
Speech by the General Partner
Speech by the Strategic Partner
Signing of a Memorandum with the Kyrgyz Association, speech by the Chairperson
Signing of a Memorandum with the Azerbaijani Association
Panel Discussion of International Experts
Timur Abdulin, Head of Index Reputation Marketing Agency, Co-founder of Repost.uz
How Much Should You Spend on Business Reputation in 2027 — and How Can You Avoid Ruining It?
Nosir Nosirjonov, Marketer, 605 Creative Agency
Qishloqi o'zbeklar dunyo miqyosida kreativ bo'la oladimi?
Akmal Abdullaev, Founder, KASB Media
Growing a Personal Brand
Igor Kim , CEO, Wunder Digital Agency Uzbekistan , Lizaveta Yelinevich, Google Partnership Manager, Wunder Digital
Google Ads in the Age of AI: From Automation to Business Results
Askhat Uskembayev, Founder, Askhat Uskembayev School of Creative Courage
The Official Cannes Lions Wrap-Up 2026
Elina Seitova, Co-Founder & Strategic Director, MA'NO Branding
Branding in the East
Madina Ruzmatova , Independent PR Adviser for Business | Personal Branding Expert
5 Self-Branding Mistakes and What to Do About Them: A Showcase
Rasul Umarov, Head of Sales, GEOMOTIVE
Bozorning qayeri hali bo‘sh?
Shakhriyor Azimov (Kon), Head of SFERA MEDIA
How Creativity Helps Develop Marketing Skills
Alexey Khainovsky , Co-founder, METER
Ask METER. A New Interface to the Out-of-Home Advertising Market
Guzal Gapilova, Marketing Director, iTV Platform
Cases That Work: From Idea to Successful Project
Folker Wrage, Founder & Owner, wrage / antwort, Switzerland
Say Hello to Goodbye: How Art Can Help You Sell
Alexander Likhtman , Founder & CEO, ITCOMMS PR Agency
How to Get into AI Search Results and Why This Is the New Media Relations
Shakhzod Khaydarov, SYNTHESIS, Creative Copywriter
Jaydari Marketing
Adilbek Kadyrbaev, Head of Advertising Product Development, Central Asia, Yandex Ads
Digital Radar: How Media Consumption and Advertising Formats Are Changing in Uzbekistan
Asma Humayun, Global Creative Director, Shiny Toy Guns, United Kingdom
Less Is More: How Creativity Can Create Meaningful Change
Elena Palamarchuk, Chief Executive Officer, Jekyll&Hyde, Russia
How to Create Sexy Brands
Lunch Break
Lunch Break
Lunch Break
Lunch Break
Lunch Break
Lunch Break
Sevil Sakaeva, Managing Partner, maslov:tashkent PR Agency
The Economics of Influence: Why Millions of Views No Longer Guarantee Anything for a Brand
Guzal Gapilova, Marketing Director, iTV Platform
Brend pozitsiyalash va brend tanlash sabablari
Kamoliddin Mamasodiqov, RAQAMLI performance marketing agentligi asoschisi
Meta Ads — bu “o‘rgatish” mumkin bo‘lgan platforma: uni o‘zingiz uchun moslashtiring!
Fazliddin Nazirov, Executive Director, Social Active , Artem Shevchenko , Head of Technical Department, Social Active
Opportunities of the New Telegram Ads Dashboard
Doni Ahmadjonov, Director, Founder & Creative Director of Buro Notfrom
Dramaturgy as an Effective Tool in Creativity
Anna Spaderova, Senior Producer, ITSALIVE | CEO, ANEEMA, Russia
The Power of Mascots: New Ways to Get Noticed and Keep Your Audience’s Attention
Sarvar Niyazov, Marketing Department Director, BRB Bank
Keyslarda ko‘rsatilmaydigan marketing
Natalia Sidorina, Founder, Q Agency
Influencer Marketing and the Trust Crisis: Why Reach No Longer Works
Anastasia Danilova, Co-founder, Pinbox
How Competitors Are Taking Your Customers on Maps and What to Do About It
Shahin Bahramov, Delivery Development Manager, Bellissimo Pizza , Anna Sapunova, Director of Marketing and Sales at Bellissimo Pizza International
Discount with a Side of Creativity
Nadezhda Ivanova, Founder, Wine Time Uzbekistan
Branding in Wine and Alcoholic Beverages
Denis Roman , CEO & Co-founder, We Digital
The Content Factory: How Scaled UGC (User-Generated Content) Solves Brand Challenges
Ali Kakhkhorov, PR, GR, Digital Marketing & Media Production Expert
Uzbek-Language YouTube: The Main PR Tool and Competitive Advantage for Brands
Inara Asanova, Head of PR & Brand Communications, Asl Baraka
Topic of the speech
Vitalina Dubitskaya, Creative Director, Zenith Lion Com
Global in spirit, local in vibe. How can a brand become one of us in a new market without losing itself?
Nana Mardoyan, Marketing & PR Director, Ipak Yuli Bank and MONIX
Banking Marketing After the Budget Race: How to Grow When Everyone Sells the Same Thing and Build Sustainable Growth in an Overheated Market
Vitor Menezes, Creative Director, VML Paris Agency France
The Bar Has Never Been So Low. The Bar Has Never Been So High.
Alexander Ustinov, Founder & CEO, Beavers Brothers, Russia
Customers Choose Brands, Not Interfaces: What Digital Design in Uzbekistan’s Banks Can Teach Us
Jasur Karimov, Chief Marketing Officer, ISHONCH
PR and Sports: What Did the Collaboration with Javokhir Sindarov Bring to the Brand?
Uzcard — Official Partner
Gabit Manapov, Chief Commercial Officer, Okori Media Group
Digital Channels for Business Objectives: How to Choose the Right Media Mix
Samuil Petkov, Managing Director of All Channels Communication, Bulgaria
Brands Need Fans, Not Consumers
Mikhail Lelikov, Owner & Creative Director, Opencore Branding Agency, Russia
Is Being Bad a Good Thing? How to Turn a Negative Brand Image into a Point of Differentiation from Competitors
Transparency in Out-of-Home Advertising: Verification and Measurement
Izatullo Habibullayev, Co-Founder of Meridians Marketing
How to Get Real Results from Telegram Ads: From Strategy to Sales
Aziz Fayzullaev , Head of the GMP Department, CoobX
How Google’s New MMM Solution Helps Reallocate Marketing Budgets and Improve Business Results
Topic of the speech
Aliyar Huseynov, Chief Commercial & Marketing Officer, Caucasus
Superiority of Branding & Design
Managing Partner, Omni360
BMB Holding — Partner Status
Sardor Ahmedov , Partner Consultant, Coob Ads
Launch of the Google Ads ASR Program in Uzbekistan
Maxim Ponomarev , Co-founder of Friends Moscow and mads Russia
How to Make Advertising Effective, Not Just Impressive
Panel discussion: Audience Measurements and Targeting in OOH — International Experience
Dmitry Kalganov, Head of Client Data Platform, ANORBANK , Sabrina Nizaeva, Marketing Lead, ANORBANK
Advertising That Hits the Mark: How Data Helps Meet Customer Needs
Ahmed Khayitov, Ad Revenue Manager, Uzum Tezkor
Advertising Where People Buy: A New Era of Retail Media in Uzbekistan
Farkhod Norbaev , CEO, Lokals United
7 Steps to Building a Big Brand
How to Build a Global Brand That Can Become Local in Its Market
Valeriy Akhverdyan, Regional Director, Native Network Central Asia
The Evolution of the Uzbek Internet: 5 Years of Transformation and the Emergence of Native Network
Igor Kim , CEO, Wunder Digital Agency Uzbekistan