TAF!26 Program 10.10.2026
Elina Seitova, Co-Founder & Strategic Director, MA'NO Branding
Branding in the East
Aliyar Huseynov, Chief Commercial & Marketing Officer, Caucasus
Superiority of Branding & Design
Alexander Ustinov, Founder & CEO, Beavers Brothers, Russia
Customers Choose Brands, Not Interfaces: What Digital Design in Uzbekistan’s Banks Can Teach Us
Lunch Break
Anna Spaderova, Senior Producer, ITSALIVE | CEO, ANEEMA, Russia
The Power of Mascots: New Ways to Get Noticed and Keep Your Audience’s Attention
Elena Palamarchuk, Chief Executive Officer, Jekyll&Hyde, Russia
How to Create Sexy Brands
Mikhail Lelikov, Owner & Creative Director, Opencore Branding Agency, Russia
Is Being Bad a Good Thing? How to Turn a Negative Brand Image into a Point of Differentiation from Competitors
Nadezhda Ivanova, Founder, Wine Time Uzbekistan , Aliyar Huseynov, Chief Commercial & Marketing Officer, Caucasus , Mikhail Lelikov, Owner & Creative Director, Opencore Branding Agency, Russia , Elena Palamarchuk, Chief Executive Officer, Jekyll&Hyde, Russia , Alexander Ustinov, Founder & CEO, Beavers Brothers, Russia , Alexander Popkov, Independent Strategist , Maria Petrenko, CMO Listee , Temur Sa'diy, CEO & Design Director at MA’NO Branding
Panel Discussion. Topic: "Branding: Time-consuming, Costly, and Complex. The Full Cycle — From Objective to Management."
How to Build a Global Brand That Can Become Local in Its Market
Nadezhda Ivanova, Founder, Wine Time Uzbekistan
A Sober Perspective: Why It’s Time for Alcohol Brands in Uzbekistan to Grow Up?
Folker Wrage, Founder & Owner, wrage / antwort, Switzerland
Say Hello to Goodbye: How Art Can Help You Sell
Alexander Popkov, Independent Strategist