María Constanza Santacruz Gaitan

María Constanza Santacruz Gaitan is a Creative Director with more than 14 years of experience in the advertising industry. Throughout her career, she has developed integrated campaigns for local, regional, and global brands across Latin America, combining strategy, creativity, digital, social, activation, innovation, and brand experience to deliver measurable business results.

Her work has been recognized by some of the industry's most prestigious international festivals, including Cannes Lions, The One Show, Clio Awards, D&AD, LIA, El Ojo de Iberoamérica, Effie LATAM, Effie Colombia, El Dorado, and The Drum Awards. She has received five Cannes Lions (2 Gold, 1 Silver, and 2 Bronze), along with numerous Grand Prix, Gold, Silver, and Bronze awards for both creative excellence and business effectiveness.

She has served as a jury member at leading international festivals, including El Ojo de Iberoamérica, Antigua Festival, PHNX Awards, and Young Lions Central Asia, evaluating work through the lenses of creativity, strategy, craftsmanship, innovation, effectiveness, and cultural relevance.

She was selected as one of 12 creatives from Latin America to participate in the See It Be It LATAM program and was also part of DDB's global leadership initiative, Phyllis Project: Creative Pioneers, further strengthening her leadership skills and global creative perspective.

Alongside her professional career, she teaches creativity at Inside Out Madrid, where she mentors emerging talent and helps develop ideas that create meaningful value for brands, businesses, and society.

She currently collaborates with agencies and brands as an Independent Creative Director and is joining Havas Colombia as Creative Director, where she continues to lead multidisciplinary teams and create work that competes at the highest international level.