Ekaterina Arakelova
Group Brand Manager, Sherin
Uzbekistan
Ekaterina Arakelova is a marketing and branding professional with 15+ years of experience in brand management and brand strategy and more than 20 years of experience in advertising production management.
She has supervised and managed 70+ TV commercials and over 300 advertising projects.
Previously, Ekaterina served as BDD at McCann Erickson, working with key accounts including Nestlé, Coca-Cola, and Carlsberg; Head of Marketing at Comnet ISP; and CSD at The Matter, where she worked with Ucell and PepsiCo.
She currently serves as Group Brand Manager at Sherin, a leading meat products company in Uzbekistan. In 2026, Sherin was recognized as Brand of the Year in the meat products category.
