Ivan Shavrov

Ivan Shavrov, Managing Director of the Brand Experience practice at RoRe Group, brings a combination of hands-on delivery expertise and recognized industry visibility that qualifies him for jury participation.

Expertise Ivan leads Brand Experience practice — a discipline that sits at the intersection of brand strategy, immersive technology, and customer experience. His public track record demonstrates specific expertise in:

• Metaverse and virtual environments as business tools — not as a marketing gimmick, but as a channel solving concrete brand objectives
• Cross-functional brand activations — combining technology, creative, and measurable business outcomes
• Emerging digital formats — translating new technologies into scalable brand solutions for major advertisers.

Key Project: ""Bilenard"" (Beeline Metaverse Case), The First Esports Tournament at a Picnic (Beeline), Go to the Rink: How Beeline Became Friends with Gamers (Beeline), For Eons - and Period! (Delicious - and Period), ""Scam-off"" - beeline's Esports Tournament against scammers (Beeline), Love Cup - beeline's love show about gaming (Beeline), My Safety: How We Made Beeline the Safest Operator with an Efficient Promotion Strategy (Beeline)