Ani Gevorgyan

Ani Gevorgyan is the Brand Director and Co-founder of formascope, an independent branding agency established in 2018. With a background in brand management and marketing, combined with years of experience in leading design agencies, she has built strong expertise in brand strategy, concept development, naming, copywriting, and brand communications.

As Brand Director, Ani leads the agency’s creative team while actively contributing to projects through strategic direction, concept creation, and verbal identity development. Her passion lies in creating distinctive brand concepts, memorable names, and compelling brand stories that resonate with audiences and deliver measurable business results.

Under her creative leadership, formascope has received international recognition from some of the world's most prestigious design and branding competitions, including The Dieline, Art Directors Club of Europe (ADCE), ADC, Ad Black Sea, Epica Awards, European Design Awards, D&AD, Pentawards, and World Brand Design Society.

The agency’s work has been featured in renowned international publications such as Taschen, Victionary, Étapes, SendPoints, Slanted, Communication Arts, Formes de Luxe, Forbes, and Vogue. In 2023, formascope was ranked as the 6th best independent design agency in Europe by the Art Directors Club of Europe (ADCE), reflecting its outstanding creative vision and international impact.