Anton Serbin

As Chief Marketing Officer at Tele2 Kazakhstan and Altel, with over 15 years of experience in marketing and brand leadership, she has successfully led strategic brand transformations and driven business growth in the telecommunications industry. Her expertise spans strategic brand management, integrated marketing, and commercial effectiveness.
Throughout her career, she has overseen the strategic repositioning of Tele2 and Altel in Kazakhstan, delivering award-winning campaigns recognized by leading international festivals, including Red Apple, Jolbors, E+ Awards, Silver Mercury, Baku Flames, Epica, and the Cannes Lions Shortlist. As an active international jury member, she brings a strong ability to evaluate creative work through the lens of strategic excellence, innovation, and measurable business impact.