Alexander Kapelevich
Creative Director, Salmon Agency
Belarus
Alexander Kapelevich is the Creative Director of Salmon Agency and has more than 15 years of experience leading creative teams and advertising agencies. Throughout his career, he has developed and launched hundreds of advertising campaigns across various international markets for global and regional brands, including Mars, Alfa Bank, VTB, Volkswagen, Kia, Nissan, Mercedes-Benz, Mazda, Land Rover, Ford, MINI, MTS, Beeline, Heineken, PepsiCo, Coca-Cola, Jameson, and many others.
His work has received hundreds of awards at leading international advertising festivals, including White Square, Red Apple, KIAF, Golden Hammer, IDEA, Ad Black Sea, MAD STARS, Effie, and LAMA.
Alexander is also a highly experienced industry judge, having served on the jury of numerous international creativity and effectiveness festivals, where he has contributed to evaluating and recognizing outstanding work in advertising and marketing communications.
