Elena Palamarchuk

Elena Palamarchuk is the Chief Executive Officer of Jekyll&Hyde and a branding expert with more than 13 years of experience in creating and developing brands for Russian businesses.

Her expertise combines strategic brand development with a professional background in psychology and behavioral change, enabling her to build brands that effectively influence consumer behavior and business growth.

The projects she has led and participated in have generated annual revenues ranging from 1 to 5 billion rubles, demonstrating the commercial effectiveness of her strategic approach.

Elena brings a unique combination of business leadership and psychological expertise, allowing her to evaluate branding and marketing projects from both commercial and human-centered perspectives.