Zelenaya Gavan (Green Harbor) is a suburban quarter where pristine nature is the primary architectural element, and clean air is the foundation of life, not just an option.
Problem
In the active yet increasingly cautious real estate market, Green Harbour needed to quickly transform its intangible advantage – a unique natural location – into measurable commercial demand.
Solution
Insight: Buyers compare apartments by square meters and price, but the decision about their future home is driven by something much harder to quantify: quality of life. Air. Silence. Space. Idea: We made air the key selling asset of Green Harbour and turned the project’s natural environment into a tangible reason to search, call, and submit an inquiry. Execution:The campaign combined reach and performance channels to first build demand, and then capture it through search, leads, and calls.
Results
After the campaign, branded Google traffic increased by 25% in Q1 and 67% in Q2 2026. Google leads grew by 63% and 174%, Yandex leads by 55% and 115%, while calls increased by 17% and 36%. Sales grew by 15% within the first month and by 30% within four months.
