Every year, Uzbek marketers gather at Tashkent Advertising Festival, but only a handful walk away with an award — the rest get no recognition and no coverage from marketing or business media. Marketing Bo'limi is the outlet that has always covered and supported the people behind the industry.
Problem
If only a few could win an actual award, how could Marketing Bo'limi make sure everyone left with real recognition?
Solution
For one day, Marketing Bo'limi became an offline newspaper at TAF. Visitors were met on-site, photographed, and given their own personalized edition — cover photo included, titled "Guest of the Year" — printed and handed to them directly.
Results
1. 900+ personalized editions printed. 2.The most crowded spot at the festival. 3. The most mentioned brand of the festival. 4. 12+ new advertising contracts for the blog
