NRG BI ECOSYSTEM is a large-scale hybrid event that brought together a presentation of the NRG BI ecosystem, an interactive product exhibition, immersive theatre, a technology-driven show, a concert programme, and the launch of sales. The event space was divided into themed zones dedicated to real estate, finance, investment, technology, services, and the company’s social initiatives. The main programme was built around five speakers and five areas of the ecosystem, each featuring its own stage direction and creative production. Following the presentation, guests enjoyed a concert and a prize draw, while the sales office remained open. The event was also broadcast online. In total, the project brought together 1,620 participants both on-site and online.
Problem
NRG and BI joined forces, and the company faced the challenge of presenting the new scale of the brand to its audience. It was important to show NRG BI not simply as a construction company, but as a comprehensive ecosystem that supports people far beyond the purchase of an apartment: providing financial solutions, creating urban environments, ensuring construction quality, developing services and communities, implementing social initiatives, and operating in international markets. Presenting the holding company as something much broader than a construction business and showcasing its ecosystem were at the core of the original project brief. This raised a key question: How can we show people, in just a few hours, the scale of a company that can no longer be described by a single word — “developer”?
Solution
We decided not just to tell guests about the ecosystem, but to place them inside it. The entire event was designed as one integrated ecosystem. The space, interactive zones, speaker presentations, video content, and performances revealed different areas of BI while continuously showing how they were connected to one another. From the moment they entered, guests could literally interact with different parts of the ecosystem. For example, BI Finance demonstrated financial opportunities through an interactive mortgage calculator, while BIG Invest showcased international projects through an interactive map. The main programme followed the same logic. The speakers’ presentations explored the company’s mission, quality, urban environment, financial solutions, and services. Each area was supported by its own content and stage performance. As a result, instead of a conventional corporate presentation, we created a space where people could see, experience, and understand what the BI Ecosystem is made of.
Results
The event brought together 1,620 participants both on-site and online and received high audience ratings: Event NPS — 81 Organization NPS — 86 Brand Zones NPS — 87 Stage Programme NPS — 79 The key result was that guests truly perceived NRG BI as an ecosystem. When asked which parts of the event they remembered most, they named several different areas of the brand: Ona Uyi — 33.3%, BIGVILLE — 29.5%, BIG+ — 15.4%, and NRG BI Service — 14.1%. This shows that the audience’s attention was distributed across different products and components of the ecosystem rather than being focused on a single activation.
