Aigenis Cases

For the first time in Belarus, access to trading on the Moscow Stock Exchange was introduced through the Aigenis Invest mobile app.

The Moscow Stock Exchange is now in the investor’s pocket.

Problem

Problem: Most press conferences of this level are formal and highly structured. In most cases, guests and journalists do not stay until the end of the conference. Once they receive the key information midway through the event, they begin leaving the venue.

Objective: Create a strong newsworthy hook and intrigue conference guests enough to keep them engaged and encourage them to stay until the very end of the event.

Solution

Solution: We used the expression “investment portfolio” as a metaphor and turned it into a physical experience that symbolically opened access to the Moscow Stock Exchange for investors.

At registration, each guest received a branded metal case secured with a combination lock. This created an element of intrigue and gave guests a reason to stay until the end — to discover what was inside the case.

Results

99% of guests stayed until the end of the event. Our branded cases were shared on bloggers’ social media, generating additional organic visibility for the campaign.