Case

IT LANDED. IT SPREAD. / YANDEX FOR WORLD CUP 2026

  • Brand
  • Yandex
  • Advertised product
  • Yandex - digital services and solutions for users.
Yandex wanted to naturally join the conversation around the 2026 FIFA World Cup through local creators trusted by their audiences.

Problem

The goal was not only to generate views, but to create content that would drive genuine reactions and sharing.

Solution

Selected 15 creators with different audiences and gave each of them freedom to tell the same campaign idea in their own style.

Results

The campaign generated 3.6M+ views, a 6.5% engagement rate, 209K+ likes, 3.7K+ comments, 22K+ sends and 8.9K+ shares.