Case

WE SPOKE THE SAME LANGUAGE / YANDEX FOR WORLD CUP 2026

  • Brand
  • Yandex
  • Advertised product
  • Yandex - digital services and solutions for users.
The 2026 FIFA World Cup is a global event, but local audiences experience it through their own language, humor and cultural habits.

Problem

The challenge was to make a global topic feel relevant and natural to the audience in Uzbekistan.

Solution

Used local creators, their language, humor and natural communication style to turn a global World Cup topic into content that felt local and familiar.

Results

15 creators generated 3.6M+ views, 209K+ likes and 8.9K+ shares.