In 2024–2025, BRB completed a major stage of its transformation by creating a new brand, launching new services, and renewing its communication platform. The key objectives were to simplify customer service, strengthen support for businesses, expand digital banking, and establish BRB as a modern financial institution. CNN
Problem
The transformation could not be limited to a new logo or advertising campaign. Customers needed to see tangible changes in service speed, digital accessibility, business support, customer convenience, and the bank’s overall performance. BRB also needed to bring numerous projects and results together under one clear and consistent communication platform.
Solution
BRB created a unified communication approach that demonstrated the bank’s transformation through concrete results and measurable progress. The campaign presented: * the new BRB brand and strategy; * financial performance; * customer growth; * nationwide service coverage; * new solutions for businesses; * faster lending processes; * international partnerships; * AI and CRM solutions; * digital marketing development; * the role of employees in the transformation. This connected “Har qadamda yoningizda” (“By your side, every step of the way”) not only with the bank’s image, but with real improvements experienced by its customers.
Results
As a result of the transformation: * BRB’s assets reached UZS 37.4 trillion; * the growth rate reached 113%; * the loan portfolio grew to UZS 24.5 trillion; * deposits reached UZS 14.5 trillion; * the bank now serves more than 1 million customers. In 2025: * net profit reached UZS 501 billion; * ROE reached 12.1%; * ROA reached 1.8%; * CIR stood at 39.3%. BRB now serves more than 54,000 entrepreneurs and over 979,000 retail customers, supported by 75 sales locations and 323 24/7 service points nationwide.
