Kazakhstan Insurance Forum is an annual event that brings together world-renowned experts and representatives from various business sectors to discuss the current market situation and the future of the insurance industry in Kazakhstan. To attract speakers and attendees to the program (and keep them excited until the next forum), such a major event requires a visual concept and a strong idea—and that’s exactly what we worked on!
Problem
Our task was to create a branding concept and design the event space for the 3rd International Kazakhstan Insurance Forum, which took place in Almaty. It was important to highlight the modernity of the insurance industry, introduce international guests to Kazakhstani culture, and avoid the typical visual design choices commonly used for business events.
Solution
We created the “Nomads of the Future” concept by combining elements of traditional nomadic heritage with modern technology. Based on this concept, we developed the design for the stage, photo zones, wayfinding, business areas, screen animations, and the forum’s branded materials. Neural network-powered hosts served as the event’s technological highlight, while national motifs and symbols were given a modern interpretation in the space’s design.
Results
As a result, the forum gained a cohesive visual environment that helped showcase Kazakhstan to an international audience, highlighted the industry’s technological advancements, and made the concept an integral part of every participant’s experience at the event.
