In Uzbekistan, a car is more than just a means of transportation — it is an important part of everyday life. That’s why, to promote Click Avto, we were looking for an advertising surface that was directly connected to cars without feeling like traditional advertising. In summer, temperatures in Tashkent can rise above 40°C, so drivers regularly use sunshades on their windshields to protect their cars from the heat.
Problem
We bought the only advertising surface that no one was selling. Uzbekistan’s car markets are packed with advertising. Banners, signs, and structures are already occupied by competitors. Yet thousands of cars sit under the scorching sun every day, with blank windshields. The most relevant advertising medium had been overlooked all along. In Tashkent, drivers take care of their cars even before they get behind the wheel. We turned this everyday habit into media.
Solution
Click Avto gave away sunshades for free. From the inside, they protected car interiors from overheating. From the outside, they turned every parked car into a Click Avto advertising medium across car markets, parking lots, and city streets.
Results
Since the launch of the project, the number of cars listed on Click Avto has increased. • Car listings increased by 20%. • More than 1,000 new customers used the service. • 0 — spent on purchasing outdoor advertising.
