Mohi Xosa is a natural mineral water from Bukhara, sourced from a depth of 1,150 metres and containing 38 minerals. Its name refers to the Sitorai Mohi Xosa palace complex and translates as “a rare star beside the moon.” The brand was created as a representative table product for business meetings, official receptions, restaurants, and wedding dastarkhans — a water that does more than sit on the table; it carries the cultural identity of Bukhara.
Problem
Problem Bukhara is one of Uzbekistan’s most important cultural centres, yet its visual identity is barely reflected at formal tables. Business meetings, official receptions, and wedding dastarkhans often feature water in neutral packaging with little or no connection to the city. Task Create a premium mineral water that could represent Bukhara in front of guests and business partners. Rather than using national ornament as decoration, the goal was to transform the architectural heritage of the Sitorai Mohi Xosa Palace into a cohesive visual system.
Solution
The concept is built around the eight-pointed “yulduz” star, a characteristic module of Islamic geometry. It appears across the logo, bottle cap, and the form of the glass vessels. The turquoise colour is drawn from the palace’s majolica, while the faceted glass refracts light like glazed tiles. Viewed from above, four vessels from the limited series form a star, turning the table setting into part of the brand story.
Results
Mohi Xosa became more than water packaging — it became a contemporary representative object of Bukhara. Here, cultural code is not decoration; it defines the product’s form, material, colour, and the way it is presented.
