Case
KRUPNAYA ISTORIYA
- Brand
- KRUPNAYA ISTORIYA
- Advertised product
- A new brand in the cereal category
Cereal. What could be simpler? Or more common? Or more ordinary?
Today, cereal shelves in retail all look the same. Functional promises, similar graphic schemes, and little to no emotional differentiation.
Problem
Create an emotional brand that brings feeling back into the category—filling our lives with positivity and joy.
Solution
Cereal is part of our cultural DNA. It's woven into the fabric of our lives: stories of victory, friendship, perseverance—moments of happiness, big and small. Stories of victories, stories of friendship, stories of overcoming, moments of happiness and joy.
Results
«Krupnaya Istoriya» — the name plays on the double meaning in Russian: both "Cereal Story" and "Big Story". This is a brand built on fond memories. A brand that tells our stories.