This is a new brand on the Czech market from an experienced winemaker from Moravia.
Problem
Our task was to create a brand and packaging that could sell an entire batch quickly without any media spend, while building a strong foundation for a future winery and attracting potential investors.
Solution
We developed a memorable name and eye-catching packaging that communicated the wine’s unique character and quality, making it irresistible to buyers at first glance. La Petite Mort (fr.) is a poetic metaphor for orgasm – a moment when one “dies” for an instant from intense pleasure, dissolving into the sensation. Pét-nat unfolds in the same way: spontaneous, alive, without gloss or artifice. Its bubbles are an inner tremor, an impulse that cannot be held back.
Results
• 90% of the wine sold within 2 months, including pre-orders – a record in the industry. • €0 spent on media or promotion. • The winemaker was invited to 5 major industry exhibitions. • Negotiated with 3 potential investors, signing a contract with one. • According to the client, branding was the key factor in this success.
