Paritetbank is a small commercial bank.
Problem
In a category where everyone sounds the same, it needed to stand out and be noticed.
Solution
We enhanced our positioning, strategy, and communication plan! We abandoned the usual banking jargon and spoke to people in a simple, honest, and bold manner. Because a bank should be convenient, clear, and human. This idea became the foundation of the entire campaign. We asked our audience with a hint of disapproval: Why endure discomfort at other banks when ours is here? In outdoor advertising, our characters literally looked down on passersby – with a touch of challenge and irony. Their emotions were impossible to ignore. Next came a series of audacious videos in the language of our audience.
Results
And the results speak for themselves; it was a success! Paritetbank stopped being "just another bank." As a true underdog, it ceased competing for attention. It claimed it! • New clients +31%. • App registrations + 21%. • Share of "young" clients +7%.
