av.by is an auto classifeid known for its creative communication. People expect wow-creative from the brand.
Problem
Everyone already knows that cars are on av.by. Well, now spare parts are too! Our tast was to tell people about it.
Solution
We launched a campaign with a little jerboa – Tushkanchik (Russian). He was everywhere – TV, digitl, outdoor, radio, etc.
Results
We got first results from people and they are outstanding – they loved it. But we are still waiting for the commercial results.
