Nadezhda Ivanova

About the speaker:

Nadezhda Ivanova is an expert in the Uzbek wine market with more than 15 years of experience in the wine industry. She is the author of the Wine Time News blog and one of the country's leading specialists in wine marketing and communications.

In collaboration with MA'NO Branding, she conducted one of the first comprehensive studies of the Uzbekistan wine market, providing valuable insights into consumer behavior and industry trends.

Nadezhda is actively involved in developing the country's wine culture, helping wineries and alcohol brands build strong positioning and effective marketing strategies tailored to the local cultural and consumer landscape.