Anna Spaderova

About the speaker:

Anna Spaderova is an expert in creative production, digital content, and innovative marketing technologies. As Senior Producer at ITSALIVE, she leads the development of projects featuring 3D mascots, AI-powered avatars, and virtual characters for brands.

ITSALIVE is one of Russia's leading technology studios specializing in the creation of digital characters and next-generation brand communication formats. Backed by a strong R&D team, the studio is among the pioneers in developing projects where virtual characters go beyond traditional advertising—appearing in live broadcasts, major events, interactive experiences, special projects, and public presentations.

As CEO of ANEEMA, Anna develops projects at the intersection of technology, creativity, and marketing, helping brands create unique audience experiences, increase engagement, and implement innovative communication solutions.