Natalia Sidorina

About the speaker:

Natalia Sidorina is a business leader with extensive international management experience and expertise in marketing, operational excellence, and business scaling. She holds an Executive MBA from Kozminski University (Poland).

Before transitioning into marketing, Natalia built a successful career in the media industry as a TV presenter, creative producer for Russia's leading television channels (Channel One, Russia-1, Zvezda), playwright, and creator of popular television formats.

For two years, she led GForce, the creative and BTL agency within the DASM Group in Uzbekistan, where she managed large-scale marketing campaigns for international brands. Under her leadership, the agency delivered landmark projects, including the Coca-Cola New Year Caravan, major music festivals with audiences of up to 50,000 people, the nationwide Share a Coke campaign, and other large-scale activations for BAT, Nestlé, TCC, and other leading companies.

Today, Natalia is the founder of Q Agency and the creator of Q Bazza, an innovative marketing platform based on the concept of digital word-of-mouth marketing. She is also a member of the Association of Business Women of Uzbekistan (Tadbirkor Ayol).