Otabek Sharapov

About the speaker:

Otabek Sharapov began his marketing career in 2014 with Texnomart, then a startup company. Over the years, he played a key role in transforming the business into one of Uzbekistan's strongest retail brands. Campaigns such as "We Make Cold Hot" gained nationwide recognition, while Texnomart won the prestigious Brand of the Year and Client of the Year awards twice.

In 2021, he founded 605 Agency, a full-service marketing agency offering integrated marketing solutions, from social media marketing to public relations.

By the end of 2023, the agency had successfully delivered projects across multiple industries. One of its most recognized campaigns, raising awareness about frotteurism, received the Platinum Award at the Tashkent Advertising Festival (TAF!).

In 2024, 605 Agency refined its strategic focus, concentrating on its core expertise in PR, creative communications, brand strategy, and branding. Under Otabek's leadership, the agency launched a number of successful campaigns, including the PDP Ecosystem commercial, "Let Mother Go", and Texnomart's "Irrefutable Offers" campaign.

The agency has partnered with many of Uzbekistan's leading brands and organizations, including TECNO, Texnomart, AKFA Build, Goodwell, Oqtepa Lavash, Pure Milky, the Agency for Strategic Reforms under the President of Uzbekistan, Payme, NRG, Namuna Development, EPA, Cheers, PDP, Najot Ta'lim, Ermak, and many others.

In 2024 and 2025, 605 Agency was recognized by the TAF! jury as the Best Advertising Agency of Uzbekistan.

Otabek Sharapov also serves as Chairman of the National Marketing Committee of the Marketing Association of Uzbekistan.