Nana Mardoyan

About the speaker:

Nana Mardoyan is a marketing and brand strategist with 16+ years of international experience and expertise on both sides of the industry — in international advertising agencies and on the client side. She has worked with global and local brands, progressing from developing communication and brand strategies to leading marketing and business transformation initiatives.

Previously, she worked at Publicis Armenia, Citymobil.ru, Globbing Armenia, Synergy International Systems, COAF, and upSWOT.

Today, she leads Marketing and PR at Ipak Yuli Bank and MONIX, where she is responsible for developing the brand, products, and customer experience.

Nana’s expertise covers strategic and product marketing, brand transformation, and integrated communications. Her experience allows her to approach marketing simultaneously from the perspectives of an agency, a brand, and a business.