Guzal Gapilova

About the speaker:

Guzal Gapilova is a strategic marketing and brand development expert with more than nine years of experience in marketing and business management. She holds an international MBA in Marketing.

Her professional career began in the education sector at MDIST and UDEA, where she organized international industry forums and conferences while promoting educational programs.

Alongside her corporate career, Guzal actively contributes to the development of the marketing community. She conducts practical workshops at Team University, delivers exclusive masterclasses for professional communities such as Centbed, and regularly speaks at industry events, including Cubic, Marketing Shanbalik, Make Sales, and Tashkent Marketing Forum.

Under her leadership, iTV has evolved into a comprehensive media ecosystem, integrating original content production, a dubbing studio, TV channels, content distribution, and large-scale media projects.

Over the past year:

the iTV app has been downloaded by more than 2.5 million users; 

user engagement increased by 44.7%; 

the marketing team successfully delivered over 250 marketing campaigns. 

Among the company's most notable projects in 2025:

The creative campaign iTV Davoxona / New Medicine, which increased monthly active users (MAU) by more than 33% and received international recognition, including 1 Gold and 2 Bronze awards at TAF! 2025, as well as a Bronze award at Jolbors. 

As part of iTV Originals, the series "Aybsiz" attracted more than 750,000 views on the platform and over 2 million views for its first episodes on YouTube. 

iTV Media Football Cup, Uzbekistan's first professional media football tournament, became one of the country's largest media projects, generating over 2 million online broadcast views and attracting more than 3,000 spectators to the final. 

During the year, the iTV brand received numerous industry awards, including Brand of the Year, Engagement of the Year (TMF), 1 Gold and 2 Bronze awards at TAF!, and Bronze at Jolbors.

Guzal also collaborates with the Marketing Association of Uzbekistan, contributing to the development of the country's professional marketing community and the advancement of the modern marketing industry.