Turning Things Around: How Negative Reviews Became the Catalyst for Yaponamama’s Brand Transformation
Yaponamama’s New Delivery Packaging: When Delivery Becomes Part of the Brand
CALLED TO TRAVEL
How to establish an efficient workflow and generate over 2,500 leads for a Chinese auto brand.
At one table
SMART PLAZA: From One Return to a Lasting Relationship
"Dress Me Kids": How a Fashion Brand Replaced TV with Its Own Show and Won
Korol i Shut Multiverse in Yandex Maps
Sharply profitable! How Lenta turned a traditional promotion into an exciting detective story starring Leonid Kanevsky
GigaChat helps with expertise
When design shapes choice: how CooperVision rethought optical retail spaces
LOVE CUP
From Install to Product: How AVO bank Reduced Customer Acquisition Cost by 40% and Rebuilt Performance Marketing
All simple! Musical!
The Support Patyr
Make the First Listen Great Again
Red in the City. Alfa x MAKEY
Antarctica Is Cashless
EVERYONE HAS A PhD IN UZBEKISTAN
Competition nominations
Marketing & Creative Effectiveness. Brand Launch / Re‑launch Campaign
15
Marketing & Creative Effectiveness. Long‑Term Campaign Effectiveness
8
Marketing & Creative Effectiveness. Short‑Term Campaign Effectiveness
30
Marketing & Creative Effectiveness. Budget Breakthrough Campaign Effectiveness
15
Marketing & Creative Effectiveness. Cultural Codes & Insights
34
Marketing & Creative Effectiveness. B2B Activation Effectiveness
7
Marketing & Creative Effectiveness. B2C Activation Effectiveness
19
Marketing & Creative Effectiveness. Event Marketing Campaign Effectiveness
17
Marketing & Creative Effectiveness. PR Campaign Effectiveness
15
Marketing & Creative Effectiveness. Influencer Campaign Effectiveness
16
Creativity & Craft (Omnichannel & Integrated). Best Integrated Creative Campaign
25
Creativity & Craft (Omnichannel & Integrated). Low Budget Creative Campaign
11
Creativity & Craft (Omnichannel & Integrated). Best Creative Strategy
30
Creativity & Craft (One‑Channel). Best Film Idea & Script
22
Creativity & Craft (One‑Channel). Film Craft Excellence
17
Creativity & Craft (One‑Channel). Print & OOH Excellence
13
Creativity & Craft (One‑Channel). Non‑standard OOH & Ambient
10
Creativity & Craft (One‑Channel). Creative Use of Audio Media
3
Branding & Design. Best New Brand Identity Design
14
Branding & Design. Best Brand Identity Refresh / Re‑design
7
Branding & Design. Best Packaging Design
12
Branding & Design. Excellence in Visual Communications
15
Branding & Design. Best Digital & Interactive Design
3
Social & ESG Campaigns. Best Social Impact Campaign
13
Social & ESG Campaigns. ESG Communications Excellence
6
Social & ESG Campaigns. Best Social PR Campaign
6
Digital Campaigns. Best Digital & Interactive Campaign
15
Digital Campaigns. Best SMM & Influencer Campaign
16
Media Campaigns. Excellence in Media Strategy
9
Media Campaigns. Best Integrated Media Campaign
12
Media Campaigns. Creative Use of Single Media
17
PR Campaigns. Best Integrated PR Campaign
7
PR Campaigns. Best Reputation Management Campaign
3
PR Campaigns. Event‑based PR Campaign
10
Concept. Best Concept — Unrealised/Speculative Projects
11