«Докрутились»: как негативные отзывы стали драйвером трансформации бренда Yaponamama.
Новая упаковка Yaponamama: когда доставка становится частью бренда
Кинетический код ITV: Переосмысление спортивного маркетинга на ЧМ-2026
CALLED TO TRAVEL
Самый высокий манифест о заботе
We Are Inventors
«Огонь традиций»
«SQB Investor Day»: прямой диалог банка с глобальным капиталом
Garage Love Fusion
Не приходите к нам
Маладзечна. Все дело в мясе
The Ring Can Wait
Win or Lose, Brew Flecha
Watch Me If You Can
Fun Lessons
Kebab Masters Approved
Офлайн Женщины
Остро выгодно! Как «Лента» превратила традиционную промоакцию в захватывающий детектив с Леонидом Каневским в главной роли
MEOWASIS
ГигаЧат помогает со знанием дела
AVO bank. Возможности здесь и сейчас
«Гарантия на мужа» — девелопмент как забота об отношениях
Когда дизайн влияет на выбор: как CooperVision переосмыслил пространство оптик
LOVE CUP
Циан помогает въехать
The Support Patyr
IT'S ACTUALLY (IM)POSSIBLE
Когда поэзия становится видимой
Новый BRB — Har qadamda yoningizda
RED: Try Red as a Taste
Номинации конкурса
Marketing & Creative Effectiveness. Brand Launch / Re‑launch Campaign
15
Marketing & Creative Effectiveness. Long‑Term Campaign Effectiveness
8
Marketing & Creative Effectiveness. Short‑Term Campaign Effectiveness
30
Marketing & Creative Effectiveness. Budget Breakthrough Campaign Effectiveness
15
Marketing & Creative Effectiveness. Cultural Codes & Insights
34
Marketing & Creative Effectiveness. B2B Activation Effectiveness
7
Marketing & Creative Effectiveness. B2C Activation Effectiveness
19
Marketing & Creative Effectiveness. Event Marketing Campaign Effectiveness
17
Marketing & Creative Effectiveness. PR Campaign Effectiveness
15
Marketing & Creative Effectiveness. Influencer Campaign Effectiveness
16
Creativity & Craft (Omnichannel & Integrated). Best Integrated Creative Campaign
25
Creativity & Craft (Omnichannel & Integrated). Low Budget Creative Campaign
11
Creativity & Craft (Omnichannel & Integrated). Best Creative Strategy
30
Creativity & Craft (One‑Channel). Best Film Idea & Script
22
Creativity & Craft (One‑Channel). Film Craft Excellence
17
Creativity & Craft (One‑Channel). Print & OOH Excellence
13
Creativity & Craft (One‑Channel). Non‑standard OOH & Ambient
10
Creativity & Craft (One‑Channel). Creative Use of Audio Media
3
Branding & Design. Best New Brand Identity Design
14
Branding & Design. Best Brand Identity Refresh / Re‑design
7
Branding & Design. Best Packaging Design
12
Branding & Design. Excellence in Visual Communications
15
Branding & Design. Best Digital & Interactive Design
3
Social & ESG Campaigns. Best Social Impact Campaign
13
Social & ESG Campaigns. ESG Communications Excellence
6
Social & ESG Campaigns. Best Social PR Campaign
6
Digital Campaigns. Best Digital & Interactive Campaign
15
Digital Campaigns. Best SMM & Influencer Campaign
16
Media Campaigns. Excellence in Media Strategy
9
Media Campaigns. Best Integrated Media Campaign
12
Media Campaigns. Creative Use of Single Media
17
PR Campaigns. Best Integrated PR Campaign
7
PR Campaigns. Best Reputation Management Campaign
3
PR Campaigns. Event‑based PR Campaign
10
Concept. Best Concept — Unrealised/Speculative Projects
11